DYLAN  
ABRAHAM


Detroit based communication 
designer, visual storyteller, and friend.


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04_THE PLATFORM_TITLE SEQUENCE
Dylan Abraham + Amelia Loshaw




Role:
Ideation
Filming
Audio
Transitions
Typography

 Overview:
The Platform Title Sequence was created for the horror sci-fi film The Platform, a dystopian thriller set in a vertical prison where food is delivered on a descending platform, leaving those on lower levels to survive on scraps. This group project aimed to visually convey the film’s core themes of inequality, greed, and systemic injustice, while reflecting its vertical structure, cold color palette, and unsettling tone.



Process:
The design process began with in-depth analysis of the film’s narrative and visual language. Through collaborative mind-mapping and ideation over several weeks, a concept was developed that emphasized the eerie, industrial aesthetic and vertical movement present throughout the movie. Filming took place in cold, desolate environments honing in on concrete and rusted textures to mirror the prison’s harsh architecture. The camera work relied heavily on vertical panning to mimic the platform’s motion and underscore the hierarchical themes presented within the film. In post-production, a blue-toned color grade was applied to enhance the film’s cold atmosphere, with select scenes tinted in saturated red to evoke discomfort and reference the red alarm lighting in the film. The soundtrack, a fast-paced, industrial score, guided the editing rhythm, enabling rapid cuts and dynamic transitions between textures. Typography was integrated into the environment with offset letterforms that moved vertically, aligning with the platform's motion and syncing with the audio beats. The sequence ends in a final title reveal set against darkness, echoing the film’s haunting conclusion in a void-like space.


Outcomes:
The biggest challenge of this project was coordinating shared files and maintaining consistent creative direction between the team. These difficulties ultimately strengthened communication skills and created a deeper understanding of how to align visual and conceptual intentions, particularly with the storytelling of the shots and the chaotic typographic sequencing.